Q10E-Commerce and ERP
Question
2 marks
Define Customer Relationship Management (CRM).
Answer
CRM is a highly specialized data architecture designed to aggressively analyze, manage, and optimize all interactions and historical data between a corporation and its customers.
Customer Relationship Management (CRM) software (like Salesforce) is entirely focused on driving sales and retention. It mathematically records every single email, phone call, purchase history, and complaint a customer has ever made, allowing sales teams to violently optimize their targeted marketing algorithms.